Information We Collect.
We may elect to collect the following types of information about you when you visit and use our Site
“Personal information” is information that can be used to identify you or any other individual to whom the information may relate. This is information which you are prompted to provide to us. When providing this information is optional, it will be designated as such. Such information may include your name, address, email address, telephone number, or other unique information about you which you provide to us during the registration or checkout process, or through the course of communicating with the Organization about the services and products provided on our Website.
“Demographic information” is information that may or may not be unique to you in the sense that it refers to selected population characteristics. Such information may include, but is not limited to, zip code, mobile phone carrier, age, sex, gender, salary range, education and marital status, occupation, industry of employment, or personal and online interests.
“Behavioral information” is information which is automatically aggregated and collected pertaining to how you use our Website, the areas of our Website that you visit, what services you access, and information about your computer hardware and software, including your IP address, geographic location, browser preference, operating system type, domain names, times that you access the internet, and other websites you have visited.
“Third party collected information” is information about you that we may have acquired from a third party which may include personal, demographic, behavioral and indirect information. This collection may include, but is not limited to, first party cookies, third party cookies, anonymous cookies, persistent identifiers, email opt-ins, and search engine keywords. We have no access or control over such cookies and other tracking devices used by data aggregators, third party advertisers, and third party networks. You hereby acknowledge that we have no responsibility or liability for the policies and practices of these parties.
We, as well as third party vendors and supporting advertisers, now or in the future, may elect to use technologies such as cookies, web beacons, and java scripts to collect information. These technologies collect internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. This information is used to analyze trends, administer our Website, track users’ movements through our Website, and gather demographic information about our user base as a whole. We may receive reports based on these technologies on an individual or aggregated basis.
Third Party Cookies. We may allow third party vendors and advertisers to set their own cookies on and through our Website. We have no control over the practices of those third parties and are not responsible for their technology or tracking. We encourage you to review the policies of such persons or entities on their websites. For updated information regarding our data collection methodologies, please contact us directly using the internal messaging services and/or contact information provided on the Website.
Web Beacons. We may elect to use electronic images known as Web Beacons (sometimes called single-pixel gifs, clear gifs, or action tags) which can allow us to collect information about your visit to our Website, measure and improve the effectiveness of advertisements, and track delivery of advertising. Web Beacons collect only a limited set of information including a cookie number, time and date of page view, as well as a description of the page on which the Web Beacon resides. We may also use Web Beacons in email messages sent to you. This allows us to determine if you opened or acted upon the email messages. Because Web Beacons are the same as any other content request, you cannot opt out of or refuse them. However, they can be rendered ineffective by either opting out of cookies or reconfiguring the cookie settings in your browser.
Proprietary Auto-Fill Tracking. At times, we may use third party vendors who have technology which collects information held in your browser’s auto-fill functionality This collection allows them to notify you of an error in the registration or a failure to submit the registration. You can stop this functionality by turning it off in your browser. There is typically no loss of use of our Website or services should this browser function be disabled.
How We May Use Information Collected.
Improving Our Website. We may use the information we gather to respond to any inquiries you make, operate and improve the functionality of our Website, and deliver the products and services advertised on our Website more effectively. Our services include the display of personalized services, products, content, and/or advertising relating to your experience and interests.
Website Functionality. We may share your Personal and Non-Personal information with companies and individuals we work with to perform technical functions on our behalf. Examples include third parties who host our Website, analyze our data, provide marketing assistance, process payments, and provide customer service.
Anonymous information. We may share aggregated anonymous information about you, combined with other persons using our Website, with third parties, so that they can understand the kinds of visitors that come to our Website, and how those visitors use our Website. This includes demographic information and behavioral information.
Targeted Advertising. Based on User Information, we may customize and target advertising to an individual to best suit their preferences. In our discretion, we may combine information to target advertising to an individual on the Site, in email, and/or through direct any mail/messaging provided. Such advertising may be different from the products or services offered or promoted on our Website.
Commercial Email. We may use any email you provide to promote goods and services of third parties that may be of interest to you, and these may be different than the products or services offered or promoted on the Website.
Direct Mail. We may use User Information to advertise, directly or indirectly, to individuals using postal mail.
Legal Process. We shall disclose and share your information if legally required to do so, or at our discretion, pursuant to a request from a governmental entity, or if we believe in good faith that such action is necessary to (a) conform to legal requirements or comply with legal process; (b) protect our rights or property, or our affiliates and affiliated companies; (c) prevent a crime or protect national security; or (d) protect the personal safety of users or the public.
Acquisition or Merger. We may disclose and transfer your information to a third party who acquires any or all of our business, whether such acquisition is by way of merger, consolidation, or purchase of all or a substantial portion of our assets. In the event we become the subject of an insolvency proceeding, whether voluntary or involuntary, we or our liquidator, administrator, receiver, or administrative receiver may sell, license, or otherwise dispose of such information in a transaction approved by the relevant governmental agencies or courts of law.
Third Party Collection and Use of Information.
Third Parties may collect/use information about you on or through our Website in the following ways:
Service Providers and Advertisers. Advertising agencies, advertising networks, and other companies who we may permit to place ads on our Website from time to time may use their own cookies, Web Beacons, and other technologies to collect information about you. We do not control the use of such technology and have no responsibility for its use to gather information about you.
Hyperlinks. Our Website and email messages may sometimes contain hypertext links to Websites owned by third parties. We are not responsible for the privacy practices or content of such other Websites. These links are provided for your convenience, reference, and general interest only. We do not operate or control any information, software, products, or services available on these third party Websites. The inclusion of a link on our Website does not imply any endorsement of the services, products, or website, nor of its sponsoring organization.
Analytics. As described above, we may, now or in the future, use third parties including Google Analytics to monitor, analyze, and report on the traffic to, from, and within our Website, email messages, and correspondence.
Disclaimer. We do not control the collection and use of any information gathered by Third Parties. Please review such parties’ policies and terms before providing any such information.
Information Security and Retention.
We use industry standard precautions to safeguard your personal Information from loss, theft, and misuse, including unauthorized access, disclosure, alteration, and destruction. These precautions are technical, physical, and administrative. We have security measures in place to protect against the loss, misuse, and alteration of personal information under our control. The servers in which we store your information are kept in a secure physical environment. The servers and safety/privacy precautions applied thereto meet industry standards. Access to such servers is password protected and access by our employees is limited to the extent necessary. Please be advised that, although we take commercially reasonable technological precautions to protect your data, no data transmission over the Internet can be guaranteed to be 100% secure from improper actions of third parties not under our control; therefore, we cannot and do not warrant that your information will be absolutely secure. Any transmission of information through our Website or through email communications is entirely at your own risk.
We retain Personal Information for the time necessary to fulfill the purpose for which you provided the information and retain it thereafter for a period permitted by law. We may retain Non-Personal Information indefinitely as the same is used by us for any proper purpose, including but not limited to analysis, development, and improvement of our Website, services, and products.
California Resident Rights.
California residents may have the right to receive, once annually, information about third parties with whom we have shared information about you for their marketing purposes during the previous calendar year, and a description of the categories of personal information shared. In addition, California residents may have the right to know if we respond to “do not track signals” or cookies. We do not respond to such signals or cookies at this time.
As stated in this Policy, you have agreed to allow us, in the event that we so elect, to share information with third parties for their direct marketing purposes until you remove your information; and thus, you have agreed to this disclosure. California customers may request further information about our compliance with this law by contacting us directly at email@example.com. Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through the contact method which has been provided.
General Data Protection Regulation (GDPR) Compliance
American Hero Wishes, Inc. intends to adhere, when necessary, to GDPR regulations as set forth and enforced by the European Union at time of use regarding the collection, use, and retention of personal information from European Union member countries. Accordingly, we intend to adhere to GDPR’s right of access, erasure, data portability, notice, consent, transparency, security, data integrity, access and enforcement, and any other required provisions which are deemed to apply, upon written notice of such applicability.
© 2022. American Hero Wishes, Inc. All Rights Reserved.
Last Updated: January 25, 2022